NEC Society – Website Redesign & Brand Refresh
Spadefoot Studios partnered with the NEC Society to reimagine its online presence, refreshing the brand, refining messaging, and redesigning the website from the ground up. The result is a modern, mission-driven platform that unites patient-families, clinicians, and researchers in the global fight against necrotizing enterocolitis.
- CLIENT: NEC Society
- INDUSTY: Nonprofit / Medical Research & Advocacy
- KEY FEATURES: Custom design reflecting printed curriculum branding, Secure member-only paywall for premium teaching content, Scalable structure for future curriculum growth
- SERVICES PROVIDED: Brand Refresh, Logo Refinement, Website Design & Implementation, CRM & Donation Platform Integration
Challenges Addressed
This project required more than a visual redesign—it was a strategic exercise in brand clarity and organizational storytelling. The site needed to:
- Strengthen NEC Society’s position as the world’s leading NEC nonprofit
- Clearly communicate the mission to multiple stakeholder groups
- Simplify the user journey for both donations and education
- Seamlessly integrate with NEC Society’s email campaigns and fundraising CRM
- Reflect a cohesive, compassionate identity across every page
Solutions
We began with a brand refresh exercise, revisiting NEC Society’s core values, visual tone, and messaging pillars. From there, we refined the logo and extended the refreshed visual language into a modern website design that elevates credibility and engagement.
Key solutions implemented:
- Custom WordPress design with clean typography and bold imagery reflecting hope and collaboration
- Integration of donation and email marketing systems for automated, efficient outreach
- Improved site architecture with dedicated sections for families, researchers, and clinicians
- Updated accessibility and SEO structure to ensure long-term visibility and inclusivity
- Streamlined content management for NEC’s internal team to maintain with ease
“Collaborating with Spadefoot Studios to revamp the NEC Society’s website and refine our brand positioning has been transformational. The new site beautifully communicates our identity as the world’s leading nonprofit focused on necrotizing enterocolitis, uniting patient-families, clinicians, and researchers in the mission to build a world without NEC.
Beyond design, Spadefoot Studios ensured the implementation seamlessly integrates with our email campaigns and donation CRM platform. This has streamlined our outreach and fundraising efforts, allowing us to connect more effectively with our community while making the behind-the-scenes work easier for our team.”
— Jennifer Canvasser
Founder & Executive Director
NEC Society
Results
The new NEC Society website powerfully communicates its mission and leadership, presenting a unified, professional, and emotionally resonant brand. The refreshed design and integrated systems have already led to:
- Increased engagement from patient families and researchers
- Simplified donor experience and improved CRM data flow
- Greater clarity in communicating impact and opportunities for involvement
- Stronger alignment across communication channels and campaigns
Ready to Forge a New Path?
Whether you’re looking to revamp your current website or build something entirely new, I’m here to help you every step of the way. Get in touch today, and let’s turn your ideas into a beautiful, functional website.
