Behind the Build

Behind-the-scenes insights into thoughtful web design, strategy, and client-centered project builds.

Articles

Pine-covered mountain ridges partially hidden by drifting fog and mist

The Color I Use Most Often

If you looked through the websites I design, you might notice a color that appears again and again.

Wooden steps winding up a foggy mountain ridge toward a person standing at the summit.

Websites Should Guide, Not Push

Many websites try too hard to sell. Pop-ups appear before you’ve read a sentence. Buttons compete for attention. Headlines promise urgency and demand action immediately.

A paved road winding through a dense fog with tall pine trees on both sides, creating a scene where the path ahead is difficult to see. The image symbolizes unclear direction and the confusion caused by poor website navigation.

The 5 Signs Your Website’s Navigation Is Hurting You

Your navigation menu is one of the most important parts of your website. Done well, visitors find what they need instantly. Done poorly, they bounce

Winding road through the mountains in the spring. An analogy for this blog post for a confusing path for donors trying to make a donation.

Is Your Donation Experience Costing You Donations?

When it comes to nonprofit websites, one element matters more than most: the donate button.

A collection of metal open-ended wrenches arranged in a circular pattern on a black fabric background, leaving a clear empty space in the center. Each wrench represents a tool with a specific shape and function, just like email platforms, each is designed to solve particular problems.

The Email Platforms I Actually Recommend to Clients

There are hundreds of email marketing platforms out there and they all promise the same thing: better open rates, more automation, fewer headaches.

apartment renovation - empty room before and after refurbishment or restoration -

The Critical 6 To Consider- Website Updates

Updating your website is a lot like renovating your home. Just as you wouldn’t knock down a wall or change a layout without considering how

Metal junk yard with hydraulic lifting machine analogy for item to remove from your website design

5 Website Elements You Should Scrap Immediately

In today’s fast-paced digital landscape, website performance and user experience are paramount. Every decision you make about content delivery, design, and functionality can either draw

Binoculars on top of rock mountain at sunset. Analogy with web design and overlooking certain key elements in website optimization.

An Overlooked Gem in Website Design

Every website tells a story. Much like a captivating narrative, it demands specific elements and tools to engage your audience effectively. One powerful method is

Locker with chain close up with blurred green background and copy space.

Three of the Most Common Web Accessibility Issues… and how to fix them 🔑

Web accessibility has emerged as a prominent and trending topic for numerous organizations. When executed effectively, it has the potential to enhance your brand and

Ready to Forge a New Path?

Whether you’re looking to revamp your current website or build something entirely new, I’m here to help you every step of the way. Get in touch today, and let’s turn your ideas into a beautiful, functional website.