Google Analytics 4 – Why should I care?
GA4 is one of the most popular analytics tools due to its powerful reporting capabilities, integration with other Google services such as ads, and last but not least it is free. In this article, I will give a brief background of this tool, what’s changing, and the essential things you should know.
Prepping Images For The Journey Ahead
Last weekend, we finally had a day to get outside. The weather forecast looked good, so we decided on a long day-hike with the kids. If you have ever gone on the trail for an extended amount of time or day hiked with kids, you know a little preparation goes a long way. Once out […]
Why should I care about the footer?
A footer is the bottom section of your website, a component that typically receives the least amount of design attention. As the name implies, it’s not making the first impression (like the hero section) but in many cases, but it’s the last thing they see before they leave your site. Typically, this area is bare-bone […]
3 Must Have Chrome Extensions
As a web designer and developer, I spend the majority of my day online. Time is of the essence, so if I can find tools that shave off a few seconds on a task, it’s a big win. Within Google Chrome, you can install “extensions”, which essentially allow you to customize the browser and make […]
What Is Your Brand Personality?
Project kick-offs involve several cornerstone activities that each play a significant role throughout your endeavor. One of the most critical tasks is defining your brand personality. Make no mistake, this isn’t YOUR personality, it’s how your customers will perceive your service or product. I’m not a fan of big, long, wordy requirement documents, so I […]
3 Essential Tips When Choosing Your WordPress Theme
Hands-down, WordPress is one of the most popular content management services on the market. Countless articles and theme stores with stunning displays make the process look tremendously easy. Live mock-up sites allow you to stroll through the content effortlessly. If that isn’t enough there are literally over a thousand different themes available for purchase. With […]
5 Steps to Increase Website Conversions with Contact Form
In an earlier blog post, we talked about how to identify your brand personality . A very simple but effective route to identify your brand with 7 descriptive words. In this session, we take that baseline and put it in practice. Your brand personality should strongly influence and be consistent on your entire website. One of the […]